ULRIC DE VARENS, CREATOR OF PERFUMES SINCE 1981.
It is because he has always been keen to convey a notion of simplicity and accessibility that Ulric de Varens launched a totally revolutionary vision of perfume more than 40 years ago: to work with the best noses and develop his own feminine and masculine fragrances at a price accessible to all.
Our Vision
for an evening...
Ulric de Varens collaborates with the greatest master perfumers in order to offer everyone access to the selective world. How does he do this? By reducing marketing costs because the muse is YOU!
A brand made in France
After 40 years of existence, Ulric de Varens is considered as the first "Made In France" brand offering a large collection of qualitative perfumes for women and men, with innovative packaging and low prices.
One Concept
To make luxury accessible to all by creating quality products at affordable prices.
