ULRIC DE VARENS, CREATOR OF PERFUMES SINCE 1981.
It is because he has always been keen to convey a notion of simplicity and accessibility that Ulric de Varens launched a totally revolutionary vision of perfume more than 40 years ago: to work with the best noses and develop his own feminine and masculine fragrances at a price accessible to all.
Our Vision
for an evening...
Ulric de Varens collaborates with the greatest master perfumers in order to offer everyone access to the selective world. How does he do this? By reducing marketing costs because the muse is YOU!
A French creative brand
After 40 years of existence, Ulric de Varens is recognized as a leading name in French perfumery, offering a wide collection of quality fragrances for women and men, with innovative packaging and affordable prices. Each fragrance reflects French expertise and craftsmanship.
One Concept
To make luxury accessible to all by creating quality products at affordable prices.
